CORPORATE SOCIAL RESPONSIBILITY (CSR)

  "We have a responsibility to look after our planet. It is our only home."
   The Dalai Lama


  Corporate social responsibility (CSR) also called corporate responsibility, corporate   citizenship, responsible business and corporate social opportunity is a concept whereby   organizations consider the interests of society by taking responsibility for the impact of   their activities on customers, suppliers, employees, shareholders, communities and other   stakeholders, as well as the environment. This obligation is seen to extend beyond the   statutory obligation to comply with legislation and sees organizations voluntarily taking   further steps to improve the quality of life for employees and their families as well as for   the local community and society at large.

  As we pursue our strategies world-wide, we accept a social and environmental   responsibility as well. These responsibilities include the promotion of a sustainable economy   and recognition of the accountability we have to the economies, environments, and   communities where we do business around the world. Social obligation is much bigger than   supporting worthy causes. It includes anything that impacts people and the quality of their   lives.

  With each passing day, it is becoming increasingly clear that the strategy of environmental   exploitation that characterized the 20th century is reaching the end of its natural life. We are   in the early stages of a transition from an attitude that, in Herman Daly's felicitous phrase,   'treat the Earth like a business in liquidation' to one that is committed to preserving the   planet's 'natural capital.' The principle underlying this shift is really quite simple: if we want   a high quality of life for ourselves and future generations - a high quality of life in all its   senses - we cannot continue to degrade the quality of the natural systems of which we are   a part.

  The 'environmental crisis' has happened because the human household or economy is in   conflict at almost every point with the household of nature. We have built our household on   the assumption that the natural household is simple and can be simply used. We have   assumed increasingly over the last five hundred years that nature is merely a supply of 'raw   materials,' and that we may safely possess those materials by taking them...And so we will   be wrong if we attempt to correct what we perceive as 'environmental' problems without   correcting the economic oversimplification that caused them.

  We need a new system of values, a system of the organic unity between humankind and   nature and the ethic of global responsibility. By accepting responsibility, we take effective   steps toward our goal: an inclusive human society on a habitable planet, a society that   works for all humans and for all nonhumans. By accepting responsibility, we move closer   to creating a world that works for all.

  In this challenging environment, many of our clients have turned to us for help in assessing   their CSR strengths and weaknesses, and developing plans to enhance this increasingly   important aspect of corporate reputation.

  We view CSR as a part of a client's overall issues management initiative. As such, it is an   ongoing process of aligning corporate behaviour with stakeholder expectations. Issues   become issues when this alignment is missing. But through a process of identifying   potential CSR issues early, prioritizing them, and closely monitoring their evolution, they   can be managed—either by changing the company's behaviour or its stakeholders'   expectations, or both. Over the years, we have developed a methodology for managing   issues for clients in a wide variety of industries.

  We also believe that CSR issues, if managed well, can actually be an opportunity to   differentiate a company. A great example is diversity. While many companies have   struggled to embrace diversity, often coming under great scrutiny by critic or activist   groups as a result, others have set a great example and receive frequent accolades for the   strides they have made in creating a diverse workplace. It sets them apart as Employers of   Choice.

  Modern society will find no solution to the ecological problem unless it takes a serious look   at its lifestyle. The future belongs to those who understand that doing more with less is   compassionate, prosperous, and enduring, and thus more intelligent, even competitive.



                   

 
 
     
 
        
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